Tuesday, 4 June 2013

Canadian Tire: The retail segmentation

As Canada's largest retailer, 90% of canadians lives within a 15 minutes of drive of canadian retail store. There are 487 stores across canada. The stores are each owned and operated by associate dealer. The building and land are owned or leased by company and everything inside the building, from fixtures to merchandise, is owned by dealer.



Since 2003 Canadian Tire converted the majority of its old traditional and new format stores, as well as built new stores making its most modern network in company. Currently the largest canadian retail store is located in Dartmouth, Nova Scotia. In May 2011 Canadian Tire announced the purchase of Forzani group, a Canadian sporting goods retailer. The deal represents Canadian Tire's first major acquisition since it took over Mark's work warehouse a decade ago.



source:
http://corp.canadiantire.ca/EN/AboutUs/Documents/code_of_business_conduct.pdf

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